Guided DIY: How to Build Your Brand From Scratch When You Are Just Starting Your Business

Guided DIY: How to Build Your Brand From Scratch When You Are Just Starting Your Business

Post start date: April 22nd, 2020. Last updated: April 22nd, 2020.

This is a living blog post that will be updated as new blogs are posted on South & Palm. I want this to be a one stop resource to help you DIY your brand because although DIY means “do it yourself,” it never hurts to have some guidance from someone who has built brands time and time again.

I know that a lot of times at the beginning of a business, especially for creatives, makers and solopreneurs, we aren’t able to pay for custom brand design, marketing, strategy, a custom website or social media help. I know this because I was once in the exact same position you are in right now. So, instead of you needing to search all over Pinterest, my goal is to keep building on this post, so that one day, all the resources a new entrepreneur may need for their brand will be below. If you are just starting out, check back often. Pin this post. Bookmark it. Whatever you need to do, this post is here to serve you.

While you are looking through this blog post, if you don’t see something that you wish was here, look on the sidebar and fill out the “Request a Post” form. That way, if I believe your request will be relevant and helpful to others, I can write it and add the link to this post. These are all of the free resources I have created so far that can help you DIY your brand.

Before diving in, go ahead and pin it for later, so you never loose this page.


Learn how to build your brand from scratch with this guided DIY living blog post that will show your step by step how to DIY your brand when you are just starting your creative or online business | South & Palm Blog


Now, let’s build your brand from scratch!

Phase 1: Research, Planning + Strategy

The first step to any good brand is laying out your brand foundation by developing a strategy. This requires research and is a step a lot of people may skip, but trust me, this is one of the most important steps to building a successful brand.


Before you begin researching, get out a piece of paper and write out these things:

  1. What will your business/brand offer?
  2. Who is it for? Do you have an ideal client in mind? If you are unsure, this may come in during the research phase.
  3. Is it a personal brand / will you be the face of the brand?
  4. Do you know what your niche will be?
  5. Write down all the ideas you have so far to get your thoughts on paper.

Once you’ve written that all out, it’s time to move on to the research phase.

Some things you may want to research:

  • Your target audience
  • Competitors
  • Tools / Equipment
  • Social media demographics
  • Etc.

Once you have a good idea about the industry or niche your are about to join and a solid grasp and who you target audience is, you can start planning and developing a strategy.

This is also a good time to pick out a name for your business if you haven’t already.

Phase 2: Designing Your Visual Brand Identity

Phase 3: Developing / Designing a Website

Phase 4: Growing Your Online Presence with Social Media



April 22, 2020

Kirsten Atkins

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